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SBD Global/June 12, 2014/Marketing and Sponsorship

French Football Federation Signs Four-Year Technology Partnership With Archos

French mobile device maker Archos "has signed a four-year technology partnership with the French Football Federation to accelerate football teams' use of digital resources and to support the company's marketing strategy," according to TELECOM PAPER. Starting on Jan. 15, Archos will supply the FFF with tablets used to produce digital match sheets for the around 18,000 football clubs in France. Archos "will also be an official supplier of the French men's, women's and youth teams starting in September." The financial terms of the agreement "were not disclosed" (TELECOM PAPER, 6/11).
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