Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Finance

Chinese Sportswear Brands Hope For Brazil Sales Bounce Due To World Cup

First-quarter sales figures indicate that Chinese sportswear brands "are showing signs of recovery, and companies expect further growth this summer to come from the 2014 FIFA World Cup," according to the CHINA DAILY. A group of domestic athletic apparel manufacturers "announced first-quarter sales and the scale of orders in the fourth quarter, both of which have witnessed an increase." Peak Sport, one of the main players in the sportswear industry, which held its sales fair for the fourth quarter in April, said that "fourth-quarter sales rose between 10 and 20 percent compared with the same period of the previous year." 361 Degrees Int'l, announced 1.8% same-store growth in the first quarter year-on-year. However, analysts said that the positive effects expected to be brought by the World Cup "are quite limited." Beijing Key Solution Sports Consulting Co. CEO Zhang Qing said, "The game's effect in boosting sales of sportswear products would be much less than has been thought, because football-related sporting goods make up only a small portion of the whole market" (CHINA DAILY, 6/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/11/Finance/Sportswear-brazil.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/11/Finance/Sportswear-brazil.aspx

CLOSE