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SBD Global/June 10, 2014/Media

Sunday's Canadian F1 Grand Prix Attracts More Than 4 Million Viewers On RTL

German free-to-air TV channel RTL "recorded top ratings for its broadcast of the Canadian F1 Grand Prix on Sunday evening," according to Sidney Schering of QUOTENMETER. An average of 4.39 million viewers tuned in starting at 8pm. The number translated into a market share of 17.9%. In the target demographic 14-49, the first victory of Red Bull driver Daniel Ricciardo attracted 1.38 million viewers and had a 16.6% market share. Following the conclusion of the race, RTL recorded 3.76 million viewers, including 1.11 million in the target demographic, for its race recap and analysis starting at 9:45pm. The market shares were 15.1% and 12.2%, respectively. Right after the race highlights, RTL aired a documentary about former F1 champion Michael Schumacher, who has been in a coma since his skiing accident on Dec. 29. The documentary called "Michael Schumacher - His toughest fight" obtained a market share of 13.9% in the target demographic as 1.2 million viewers tuned in. Overall, the documentary attracted 3.24 million viewers and had a 14.1% share (QUOTENMETER, 6/9).

FRENCH OPEN: QUOTENMETER's Timo Nöthling reported pan-European broadcaster Eurosport "obtained a market share of 4.4% on Saturday afternoon for its broadcast of the women's French Open final." A total of 380,000 viewers tuned in starting at 3pm to watch Maria Sharapova's three-set win. In the target demographic, the match had a 3.3% share. On Sunday, the men's final between Rafael Nadal and Novak Djokovic attracted 480,000 viewers. Eurosport's live broadcast, which started at 3pm, recorded a market share of 4.5% and 3.1% in the target demographic.

BASKETBALL: German free-to-air TV channel Sport1 "obtained satisfying ratings for its broadcast of the Basketball Bundesliga (BBL) finals between Bayern Munich and Alba Berlin" on Sunday. The first game of the best-of-five series attracted a total of 180,000 viewers starting at 4:13pm. Bayern Munich's 88-81 win attracted market shares of 1.5% and 2.1%, respectively (QUOTENMETER, 6/9).
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