Yingli Solar Feels Investment To Be Only Chinese World Cup Sponsor Is Worth It

To be a sponsor for the FIFA World Cup, a company needs to pay at least $68M and more than $120M for a national partnership, but the only Chinese sponsor for the upcoming tournament in Brazil, Yingli Solar, "feels the investment is worth it," according to WANT CHINA TIMES. Yingli "was chosen because of FIFA's with to promote green energy." Yingli spokesperson Liang Tian said that "the sponsorship is definitely worth the money" -- even though the company "is among those struggling as China's solar power industry is struggling as a result of having expanded too ambitiously too soon." Yingli first became a World Cup sponsor at the '10 tournament in South Africa. Four years ago, Yingli's "share price rose nearly 40% during the World Cup" (WANT CHINA TIMES, 6/7).