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SBD Global/June 6, 2014/Media

BBC To Stream World Cup Quarterfinals, Final In Ultra High-Definition

Three FIFA World Cup matches this summer "will be streamed in ultra high-definition (UHD)," according to Jane Wakefield of the BBC. The format, also known as 4K, "offers four times the resolution of 1080p high definition video." The matches included the quarterfinals and the final. It marks "one of the first times a live event has been streamed over the air in UHD in the UK." They "will only be made available to a limited number of TVs at BBC sites." But it "could pave the way for more widespread use of the technology" (BBC, 6/5). Stevie Wonder's song, "Another Star," will provide the theme tune for the BBC's World Cup coverage. The song, with its Latin American vibe, will be used as the opening sequence for all of the BBC's World Cup programs. It is the first time Wonder has given his approval for one of his songs to be used in this way (BBC).
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