SBD Global/June 6, 2014/Marketing and Sponsorship
Marketplace Roundup: Sunderland Announces Three-Year Extension With Asian Bookmaker
EPL side Sunderland has announced a three-year extension with online Asian bookmaker TLC188 (Sunderland). ... Volleyball Bundesliga club Netzhoppers KW-Bestensee has signed a new shirt sponsorship deal with family owned real estate company Westminster Immobilien. The company's logo will be featured on the front of the team's jersey. The performance-based three-year deal could bring in as much as €220,000 ($299,000) for the club (Netzhoppers KW-Bestensee). ... Bupa has extended its deal to remain the official health insurance partner of UK Sport. Bupa will support UK Sport’s Medical Scheme (AMS), which provides medical insurance to support athletes in their recovery from injury, delivered alongside the English Institute of Sport, UK Sport’s science, medicine and technology arm. Two-time cycling world champion Becky James will become an official Bupa ambassador (UK Sport). ... Ford has strengthened its partnership with New Zealand Cricket, signing on as a Blackcaps team sponsor. The sponsorship agreement will see the car manufacturer extend its support for New Zealand’s favorite summer sport. The Ford logo will feature prominently on the Blackcaps playing shirts for all matches in New Zealand and abroad.
In addition, Ford’s increased sponsorship under the new agreement will also be acknowledged on the playing uniforms of the White Ferns, NZA and NZ U19 teams (NZ Cricket). ... Nutrition company Herbalife, in partnership with Cristiano Ronaldo, announced the launch of "CR7 Driven to Perfection," a social media campaign calling on fans from around the world to submit videos describing what drives them to succeed (Herbalife).
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