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SBD Global/June 6, 2014/Marketing and Sponsorship

Brazil's Neymar Stars In Beats By Dre's New World Cup Commercial

Beats by Dre on Thursday released a commercial titled "The Game Before the Game" that stars Brazil's Neymar, according to Tim Nudd of ADWEEK. Neymar's "pre-game ritual involves talking to his father, whose pep talks are so inspiring, you'd think an agency copywriter wrote them (well, yeah)." Other stars featured in the ad include Spain's Cesc Fàbregas, who "kisses the ring his girlfriend gave him exactly four times; Uruguay's Luis Suarez, who kisses the tattoo on his wrist of his son and daughter's names; and Mexico's Javier 'Chicharito' Hernandez, who prays on his knees as his father taught him." Being a music company, Beats can "also get away with making its ad basically a giant music video." The stars "just slip their headphones on, and away we go." The spot also features the song "Jungle" by Jamie N Commons & The X Ambassadors (ADWEEK, 6/5).
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