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Marketing and Sponsorship

Marketplace Roundup: Beer Brand Estrella Damm, 2017 Mediterranean Games Partner

Barcelona-based beer brand Estrella Damm has become the "first official sponsor of the 2017 Mediterranean Games," which will take place in Tarragona, Spain. Tarragona Mayor Josep Fèlix Ballesteros and Grupo Damm Dir General Enric Crous signed an agreement in which the beer brand will contribute €3M ($4M) over the next four years as an official partner of the event. Mediterranean Games organizers are "planning to raise" €30M ($41M) in private sponsorships, "a sum that would cover 76% of the event's total cost" (EL PERIODICO, 6/3). ... Spanish Football League (LFP) North Africa & Middle East Dir General Fernando Sanz on Tuesday announced an agreement between the LFP and Chinese energy company Sunrain. Sanz called the partnership a "key point for the international development of the LFP" (EP, 6/3). ... EPL side Sunderland and South Africa-based BFC Group announced Bidvest "will continue" as the Black Cats' main kit sponsor for home and away games next season (SUNDERLAND ECHO, 6/4). ... AirAsia has agreed to a one-year extension of its shirt sponsorship with EPL side Queens Park Rangers (QPR). ... Dutch side Ajax has agreed to a three-year sponsorship with Chinese company Zhejiang Shenghui Lighting (Ajax). ... Chinese Super League club Shanghai Greenland Shenhua "has launched a charm offensive to win over disgruntled fans by inviting them to redesign the club’s emblem for next season." The new emblem "must contain" elements of the club sponsor Greenland as well as the previous brand “Shenhua.” It "should carry the team’s jersey color -- blue, while the team’s lucky mascot, the leopard, is desired but not necessary, the club said on its official website" (SHANGHAI DAILY, 6/4). ... The British Basketball League named Tickets.com the official ticket provider for the 14-team league. Each club will utilize Tickets.com's ProVenue suite of products to manage ticket sales and provide feedback into purchasing and attendance traits (BBL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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