SBD Global/June 5, 2014/Marketing and Sponsorship
Infront Teams With German, French Ice Hockey Federations For '17 Championship
The German and French ice hockey federations (DEB, FFHG) have partnered with Infront Sports & Media for the 2017 IIHF Ice Hockey World Championship, to be co-hosted by the two countries. The agreement has led to a joint venture between Infront and DEB in Germany, to be based in Munich. DEB General Secretary Franz Reindl has been appointed managing director of the company. In France, Infront has signed an advisory contract with the FFHG to consult the Local Organizing Committee in promotion and marketing. Infront will market hospitality for games at Paris' Bercy Arena (Infront).
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