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SBD Global/June 5, 2014/Marketing and Sponsorship

Czech Football Association Swaps Beer Brand Gambrinus For Betting Brand Synot

The Czech football association FACR "has signed a sponsorship deal" with betting operator Synot which will replace the Gambrinus beer brand "as the title sponsor of the country's top tier league," according to Jaroslaw Adamowski of INSIDE WORLD FOOTBALL. The four-year contract "has an option to extend it by a further four years." Synot "is scheduled to replace Gambrinus this June." The amount of the Synot deal "was not disclosed by the football association." However, local daily Mloda fronta DNES reported that the new contract "is worth more than the previous deal," under which Gambrinus paid the league about 50M krona per year. The beer brand "served as the league's main sponsor for 17 years" (INSIDE WORLD FOOTBALL, 6/4).
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