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SBD Global/June 4, 2014/Marketing and Sponsorship

Sports Marketing Agency Jung Von Matt/sports Signs Deal With FC Schalke

Sports marketing agency Jung von Matt/sports "has signed a deal with Bundesliga club FC Schalke to draft and create an image campaign," according to Ingo Rentz of HORIZONT. The campaign, which will launch under the slogan "1000 Freunde - unzählige Kumpel" ("1,000 friends - countless lads"), "will focus on the club's values of tradition and passion." In addition to posters, the campaign "will use online and social media channels." Work on the campaign "started nine months ago" (HORIZONT, 6/2).
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