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SBD Global/June 3, 2014/Media
More Than 11 Million Watch Germany-Cameroon Int'l Friendly On ARD
Published June 3, 2014
MOTORSPORTS: DWDL's Alexander Krei reported ARD "attracted a little more than 1 million viewers to its broadcast of the German Touring Car Championship (DTM) on Sunday afternoon." The third round of the '14 season from the Hungaroring was watched by 1.07 million viewers. The race obtained a market share of 9.2%. In the target demographic, the win of BMW driver Marco Wittmann had a 7.7% share. In addition, German free-to-air TV sports channel Sport1 attracted 400,000 viewers to its broadcast of the Italian MotoGP race. The race, which was won by Marc Marquez, had a 3.7% share in the target demographic (DWDL, 6/2).