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SBD Global/June 3, 2014/Marketing and Sponsorship

Man City Teams Up With KFC To Grow Thailand Youth Football Tournament

Man City announced that it will team up with KFC to help Thailand’s biggest 7-a-side youth football tournament. The KFC Seven Shoot 2014 has been launched to encourage children to play football, and will see over 50,000 youths ages 12-15 participate in 3,000 Thai youth teams. As part of the two-year deal, tournament marketing collateral including pictures of Man City players such as Vincent Kompany and David Silva will appear in over 500 KFC restaurants and on billboards throughout Thailand. Winners of the tournament will receive the KFC Seven Shoot 2014 Grand Trophy and a grant. They will also be flown to Manchester for an opportunity to take part in a series of skills workshops, led by Man City’s School of Football coaches (Man City).
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