Menu
Marketing and Sponsorship

Man City Teams Up With KFC To Grow Thailand Youth Football Tournament

Man City announced that it will team up with KFC to help Thailand’s biggest 7-a-side youth football tournament. The KFC Seven Shoot 2014 has been launched to encourage children to play football, and will see over 50,000 youths ages 12-15 participate in 3,000 Thai youth teams. As part of the two-year deal, tournament marketing collateral including pictures of Man City players such as Vincent Kompany and David Silva will appear in over 500 KFC restaurants and on billboards throughout Thailand. Winners of the tournament will receive the KFC Seven Shoot 2014 Grand Trophy and a grant. They will also be flown to Manchester for an opportunity to take part in a series of skills workshops, led by Man City’s School of Football coaches (Man City).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/03/Marketing-and-Sponsorship/Man-City-KFC.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/06/03/Marketing-and-Sponsorship/Man-City-KFC.aspx

CLOSE