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SBD Global/June 3, 2014/Leagues and Governing Bodies
IndyCar Considering Adding Int’l Races In Attempt To Make Series More Appealing
Published June 3, 2014
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A LONG WAY TO THE TOP: While int’l races might increase the series' global appeal and provide new revenue streams for the teams, they are just part of IndyCar's greater strategic plan of becoming the No. 1 motorsports competition in the U.S. O’Donnell said that the biggest difficulty in achieving this goal is finding the right partners and race promoters to put on IndyCar races year after year. He compared negotiations between the series and race promoters to a car purchase at a dealership. "The difference is that negotiations take more than 10 minutes and the result is not always satisfying to either side," he said. IndyCar welcomes other int’l racing series such as F1, which is pushing for a second U.S. race, and the new all-electric Formula E, which will debut in September and includes two U.S. races, to its home turf and sees them as assets rather than obstacles to its growth and expansion plans. "More events are great for fans and help all forms of motorsports here in the U.S. to increase in popularity," O’Donnell said. This year’s IndyCar schedule features only two races outside of the U.S. -- both will take place in Toronto.