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SBD Global/June 2, 2014/Media

Indian Premier League Playoffs Attract 2.8 Million Online Viewers

Starsports.com, the digital sports channel owned by Star India Pvt. Ltd., said that its coverage of the Indian Premier League playoff matches Wednesday attracted 2.8 million online viewers, "the highest for a sporting event" outside of the U.S. Super Bowl, according to LIVE MINT. The coverage of two big playoff matches -- Kings XI Punjab versus Kolkata Knight Riders and Chennai Super Kings versus Mumbai Indians -- "was streamed on starsports.com." Starsports.com said that "it has attracted more than 55 million visits in the past six weeks, since start of the IPL, with viewers having watched 450 million minutes of video." Starsports.com "is airing the matches live and with a five-minute delay (free)." The channel "did not disclose details of subscription revenue" (LIVE MINT, 5/29). New Media Star India Exec VP & Head Ajit Mohan said, “It was less than a year ago that we launched starsports.com. Our ambition was to redefine the sports experience for the Indian fan. For this service to take on and beat global records is no mean achievement." Star India COO Sanjay Gupta added, “The Indian consumer is ready for a big shift in video consumption" (INDIAN TELEVISION, 5/29).
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