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SBD Global/May 30, 2014/Media

Nike, Samsung, Castrol Lead World Cup Video Shares With Combined Total Of 3.2M

Football content from brands not affiliated with the World Cup "have driven more than half of online video shares as the tournament approaches," according to Ben Hall of MARKETING MAGAZINE. The data, colated by Unruly, "reveals Nike, Samsung and Castrol led the competition with a combined 3.2 million shares." Coca-Cola, the first affiliated brand to appear in the listing, "accounted for 2.5 times fewer shares than Castrol," which sits in third place (MARKETING MAGAZINE, 5/29).
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