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SBD Global/May 30, 2014/Media

BT Sport Serves Up Men's Tennis With Rights To Pre-Wimbledon Tournaments

BT Sport "has made its first move into men's tennis buying the TV rights to pre-Wimbledon tournaments including Queen's," according to John Reynolds of the London GUARDIAN. BT Sport "will share live coverage of the pre-Wimbledon event with the BBC," which first began screening the event in '79, "in a deal struck with the Lawn Tennis Association." BT Sport "is effectively replacing Eurosport, which previously covered Queen's alongside the BBC." BT Sport "will also air exclusive coverage" of the WTA Aegon Classic event, to be held at the Edgbaston Priory Club, Birmingham, next month. Additionally, BT Sport "will also share live coverage with the BBC of the men's and women's tournaments" at the Aegon Int'l at Devonshire Park in Eastbourne (GUARDIAN, 5/29).
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