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SBD Global/May 30, 2014/MediaPrint All
BT Sport "has made its first move into men's tennis buying the TV rights to pre-Wimbledon tournaments including Queen's," according to John Reynolds of the London GUARDIAN. BT Sport "will share live coverage of the pre-Wimbledon event with the BBC," which first began screening the event in '79, "in a deal struck with the Lawn Tennis Association." BT Sport "is effectively replacing Eurosport, which previously covered Queen's alongside the BBC." BT Sport "will also air exclusive coverage" of the WTA Aegon Classic event, to be held at the Edgbaston Priory Club, Birmingham, next month. Additionally, BT Sport "will also share live coverage with the BBC of the men's and women's tournaments" at the Aegon Int'l at Devonshire Park in Eastbourne (GUARDIAN, 5/29).
Nearly 165 million people worldwide watched Real Madrid win the Champions League final last Saturday against Atlético on TV, according to the EFE. A "statement released on Wednesday in Portugal said that the final reached 380 million viewers (including fans who watched online) and was broadcast in more than 200 countries." The match became the "most-watched broadcast in Spain's history, surpassing the final" of Euro 2012, when Spain defeated Italy 4-1. Spanish broadcaster TVE's coverage of the match "drew a total of 11.8 million viewers." UEFA.com attracted a total of 1.5 million views during the final, a 20% increase from the "previous year's Champions League final" (EFE, 5/28).
Football content from brands not affiliated with the World Cup "have driven more than half of online video shares as the tournament approaches," according to Ben Hall of MARKETING MAGAZINE. The data, colated by Unruly, "reveals Nike, Samsung and Castrol led the competition with a combined 3.2 million shares." Coca-Cola, the first affiliated brand to appear in the listing, "accounted for 2.5 times fewer shares than Castrol," which sits in third place (MARKETING MAGAZINE, 5/29).
The World Rowing Federation launched its new website, www.worldrowing.com, which was built by deltatre (deltatre). ... The 2014 FIBA Basketball World Cup and FIBA World Championship for women will be broadcast on free-to-air TV in Australia for the first time. Boomers and Opals games will be televised live on ABC2 starting Aug. 31 (Basketball Australia). ... FIFA revealed details of its Global Stadium, a social, online and mobile hub for the FIFA World Cup. Fans can follow the action live, minute-by-minute, and engage with friends, players, coaches and fellow fans across the globe. FIFA.com has been redesigned in the run-up to the tournament (FIFA).