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SBD Global/May 29, 2014/Media

Hong Kong's TVB Lands 2016 Rio Olympics, 2014 Summer Youth Games Broadcast Rights

Hong Kong's TVB "has secured right to broadcast" the 2016 Rio Olympics, according to MARKETING INTERACTIVE. The broadcaster "has also snagged" the 2014 Summer Youth Olympics, to be held in Nanjing Aug. 16-28. TVB said that it "has acquired exclusive broadcast rights across all media platforms," including free TV, pay TV, Internet and mobile (MARKETING INTERACTIVE, 5/28).
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