Budweiser, the official beer sponsor of the World Cup, unveiled the tournament-time components of its global "Rise As One" campaign. The series of football-themed activations, both on-site and around the world, includes the brand's centerpiece TV advertisement for the tournament, "Celebrate As One," and the unveiling of the much anticipated Budweiser Hotel, located on the iconic Copacabana Beach in Rio de Janeiro. The commercial, which will air globally, dramatizes the power of football to unite people from different corners of the world around one single moment of shared celebration. On June 12, Budweiser will roll out the red carpet for the hotel opening, which will feature an exclusive performance by DJ Nicky Romero. The Budweiser Hotel's opening will include appearances by World Cup players such as former Brazilians Bebeto, Dunga, Cafu and former French player Lilian Thuram. The hotel will feature indoor and outdoor bars, a rooftop pool complete with a performance stage for musical acts, guest lounges, parties with partner brands, and more (Budweiser).
