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Marketing and Sponsorship

Marketplace Roundup: Nike Signs Kit Sponsorship With Ligue 1 Side AS Monaco

Nike announced a kit partnership with Ligue 1 side AS Monaco that will run through '19. AS Monaco players Eric Abidal, Layvin Kurzawa, Falcao, Geoffrey Kondogbia and James Rodriguez unveiled the new home kit at La Turbie training center (AS Monaco). ... Apparel brand BLK has agreed to a partnership with Football Federation Australia (SOCCEREX, 5/20). ... Ligue 1 club FC Nantes "have signed" a two-year sponsorship deal with destocking retailer Au Fil des Marques. Financial details "have not been released." The deal "was brokered by Infront Sports & Media" (SOCCEREX, 5/20).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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