Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

Advertising Rates For T20 Tournament Begin To Rise Ahead Of Last Four Matches

The seventh season of the Indian Premier League T20 "that received lukewarm response from advertisers is finally seeing some action," according to Himani Chandna Gurtoo of the HINDUSTAN TIMES. With a few more matches to go, "the advertising rates for the last four matches have soared four-fold." SET Max, the official broadcaster of the event, "is selling 10 second spots" for Rs. 20 lakh ($34,300), starting from May 27-June 1. While leading entities such as Godrej Group, Panasonic and Samsung ditched the event this season, Gupta "did not disclose names of advertisers investing in the final four matches." Other sponsors including Karbonn Mobile, Parle, Amul and Havells paid about Rs. 5 lakh ($8,600) "to purchase slots for the initial matches." However, the "disappointing" viewership rating "highlights the mismatch between ad-rates and TV ratings." The league, which had a TV rating point of 3.8 in the previous season, "has seen a 7-8% drop in ratings." Buyers of commercial time for the last four matches "include Amazon India, Snapdeal, Flipkart.com and Go Daddy" from the list of 16 to 18 total sponsors (HINDUSTAN TIMES, 5/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/05/20/Media/T20.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/05/20/Media/T20.aspx

CLOSE