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SBD Global/May 16, 2014/Media

Kabel Eins Obtains Market Share Of Close To 20% For Europa League Final Broadcast

German free-to-air TV channel kabel eins "obtained a market share of almost 20% for its broadcast of the Europa League final between Sevilla and Benfica on Wednesday night," according to Manuel Weis of QUOTENMETER. The game's first half, which started at 8:45pm, recorded a market share of 5.5% in the target demographic 14-49. During the second half, the market share increased to 8.8% -- "not a bad result for a match that did not feature a German team." The viewership increased from 1.69 million to 2.41 million. The game's first 15 minutes of overtime had a market share of 14%. This number increased to 16.2% during the second overtime period. The penalty shootout, which started at 11:15pm, obtained a market share of 19.1% in the target demographic while a total of 2.95 million tuned in. Sevilla won the Europa League title 4-2 on penalty kicks (QUOTENMETER, 5/15).

IN SPAIN: AS reported the Sevilla-Benfica match "was the star TV attraction of the night" in Spain. Broadcaster Mediaset's coverage on Spanish channel Cuatro attracted an average audience of more than 5 million, which translated to a 29.6% market share. During the game's overtime period, those numbers increased to 6.4 million viewers and a 30.4% market share. The average audience during the ensuing penalty kicks reached 8 million viewers and had a market share of 39.3% (AS, 5/15).
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