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SBD Global/May 16, 2014/Media
Kabel Eins Obtains Market Share Of Close To 20% For Europa League Final Broadcast
Published May 16, 2014
IN SPAIN: AS reported the Sevilla-Benfica match "was the star TV attraction of the night" in Spain. Broadcaster Mediaset's coverage on Spanish channel Cuatro attracted an average audience of more than 5 million, which translated to a 29.6% market share. During the game's overtime period, those numbers increased to 6.4 million viewers and a 30.4% market share. The average audience during the ensuing penalty kicks reached 8 million viewers and had a market share of 39.3% (AS, 5/15).