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SBD Global/May 16, 2014/Marketing and Sponsorship

Liverpool To Renew Partnership With Online Sports Betting, Gaming Provider 188BET

Liverpool and online sports betting and gaming provider 188BET announced a two-year extension to their partnership, which will see the relationship run until the end of the '15-16 football season, a total of seven seasons. As part of the renewed partnership 188BET will continue to use LFC platforms to offer fans in Brazil and Asia, home to the club's biggest fan bases, exclusive promotions and gaming prices on every LFC fixture (Liverpool).

NEW KIT: In London, Simon Rice reported Liverpool unveiled its new away kit for the '14-15 season. Next season's away kit will feature "a yellow strip with red trim." The goalkeeper kit "is black." The strip "appears in homage" to the yellow kit worn between '82 and '84 (INDEPENDENT, 5/14).
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