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SBD Global/May 16, 2014/International Football

New App Allows U.K. Fans To Order Refreshments Via Smartphone At Matches

A new app, "which has undergone field-testing at Burnley, Leyton Orient and Sheffield Wednesday, allows football fans to use their smartphones to order and pay for refreshments from the comfort of their seats, cutting down considerably on queuing times," according to Mark Baber of INSIDE WORLD FOOTBALL. To use the app and "avoid the stress of queuing" fans can download the "my order app," which is available for free for iPhone, Android and Windows 8 phones. They then fill in the code for the stadium and are presented with the menu, pay online and are given a confirmation code on their phone "which they show staff to collect their items from an express collection point" (INSIDE WORLD FOOTBALL, 5/15).
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