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SBD Global/May 15, 2014/Marketing and Sponsorship

Arabtec Holding Signs Three-Year Deal To Become Man City Regional Sponsor

Arabtec Holding "signed a three-year deal" to become the regional sponsor of Man City, according to the WAM. City will receive the support of Arabtec, which specializes in the construction of major development projects in the region, "while Arabtec will receive promotional benefits for its brand in the Middle East, North Africa, Russia, India and Serbia." Arabtec will receive certain rights to use the Man City logo, in addition to tickets and programs "for prominent figures to attend the club’s games." Arabtec’s logo "will also be displayed at the Etihad Stadium during matches and events" (WAM, 5/14).
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