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SBD Global/May 13, 2014/Marketing and Sponsorship

Football Federation Australia Cup Lands Sponsorship Deal With Westfield

Westfield "was on Monday unveiled as the inaugural naming rights partner" of the Football Federation Australia Cup, joining Umbro, which will provide the official ball for the competition, Harvey Norman and NAB as the four new sponsors for the tournament, which kicks off on July 29, according to the AAP. All sponsors "signed on for three years" with FFA CEO David Gallop putting the combined dollar figure of the deals at A$4M ($3.7M) a year. The money will cover travel -- "the biggest expense of the competition" -- among other things. Gallop said, "This is a competition we've talked about for a number of years but it needed corporate support to get off the ground" (AAP, 5/12).
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