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SBD Global/May 12, 2014/Media

Sky, ARD Record Top Ratings For Final Bundesliga Gameday Coverage

The final Bundesliga gameday "provided German pay-TV channel Sky and public broadcaster ARD with top ratings," according to Manuel Nunez Sanchez of QUOTENMETER. Sky's simulcast of all nine Bundesliga games attracted 1.52 million viewers starting at 3:30pm on Saturday afternoon. The number translated into a market share of 11.4%. In the target demographic 14-49, the pay-TV channel's broadcast was watched by 730,000 viewers and obtained a 14.5% share. ARD's Bundesliga highlights program "Sportschau" attracted 5.32 million viewers starting at 6pm. The number translated into a market share of 26.2%. In the target demographic, ARD recorded a market share of 20% as 1.29 million viewers tuned in (QUOTENMETER, 5/11).
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