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SBD Global/May 12, 2014/Marketing and Sponsorship

FFA Cup Signs Series Of Sponsors Including Sportswear Brand Umbro

The Football Federation Australia Cup’s future "has been secured with a series of blue-chip, multi-million-dollar sponsorships to be unveiled," according to David Davutovic of the Sydney DAILY TELEGRAPH. Umbro "will be among four new sponsors announced, with the competition set to kick off on July 29." With Fox Sports "already signed up as the TV rights partner," FFA is understood to have secured around A$12M ($11.2M) in sponsors. All sponsors "have agreed to three-year deals," with the A$4M-a-year underwriting the FFA’s extensive travel costs. Meanwhile the FFA "has commenced a search for a technical director to replace outgoing Han Berger" (DAILY TELEGRAPH, 5/11).
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