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SBD Global/May 9, 2014/Marketing and Sponsorship

AS Roma To Mark Champions League Return With New Sky Sport Italia Kit Deal

Serie A side AS Roma "have agreed a deal with Sky Sport Italia that will see the capital club take to the field for their final two games of the season with shirts bearing the media company’s logo," according to FORZA ITALIAN FOOTBALL. AS Roma, which will return to the Champions League next season, "reportedly struck the deal as a means of celebrating the club’s recent success." Sky is "also keen to strengthen their long-standing ties with Italian football and capture the nation’s attention" before the '14-15 season, for which Sky "have exclusive rights to 128 Champions League matches" (FORZA ITALIAN FOOTBALL, 5/8).
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