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SBD Global/May 8, 2014/Marketing and Sponsorship

Marketplace Roundup: World Triathlon Names Mercedes As Official Partner

World Triathlon Corp. has named Mercedes as the official car partner of the European Tour for '14-15, which includes nine races in eight countries. V-Class vehicles will be used for shuttle service at all '14 Ironman European Tour events (RUSH LANE, 5/5). ... Second Bundesliga club FC Kaiserslautern "has signed an early contract extension with sports marketing agency Sportfive." The new contract "will run for an additional six years until '20" (NEW BUSINESS, 5/7). ... Handball Bundesliga (HBL) club TBV Lemgo has extended its kit-supply deal with Erima for another two years. Erima has been a partner of the club since '08 (TBV Lemgo). ... Bundesliga club FC Augsburg has renewed its sponsorship deal with construction chemical producer PCI Augsburg for another year. The deal was brokered by Sportfive (FC Augsburg). ... Jockey Club Racecourses have made a three-year agreement with int'l law firm Pinsent Masons. Pinsent Masons will be the preferred supplier for the Jockey Club's legal work (Jockey Club). ... Red Bull Racing has partnered with outdoor wintersports supplier Scott Sports, which will provide face helmets and goggles to pit crew (Red Bull Racing). ... Indian Premier League side Mumbai Indians partner Usha Int'l "has taken a step ahead" and has "started contests across the digital platform." Usha Int'l’s collaboration with Mumbai Indians and sports personalities such as badminton player Saina Nehwal "is a part of its larger effort in promoting sports and engaging with the younger audience" (INDIAN TELEVISION, 5/7). ... French Top 14 rugby side Stade Français has signed a two-year sponsorship deal with telecom operator Numericable (Stade Français).
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