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SBD Global/May 8, 2014/Franchises

Kolkata Indian Super League Franchise Named After Spanish Co-Owner Atlético Madrid

The Kolkata franchise of "the much-anticipated Indian Super League was on Wednesday christened" Atletico de Kolkata, taking a "cue from their Spanish co-owners and UEFA Champions League finalist" Atlético Madrid, according to the PTI. Atlético CEO Miguel Angel Gil Marin "along with city based co-owners former Indian cricket captain Sourav Ganguly, industrialists Harsh Neotia, Sanjiv Goenka and Utsav Parekh unveiled the team" but said that they were "yet to finalize their jersey as they were awaiting approval from the ISL." There is also a proposal to get Atlético to "play a friendly match" once the city team is formed. Five partners "pledged to take Indian football to the next level." Marin: "Atlético breathes football, lives around football. It's a great idea to expand our brand and reach a new market." The "Atletico officials also handed each of the four city owners" their official Atletico Madrid jerseys with their "respective names but a common number of 19 -- which belongs to their most popular player and captain Diego Costa" (PTI, 5/7).
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