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SBD Global/May 7, 2014/Marketing and Sponsorship

NBA Teams Up With Shopping Portal Jabong To Launch League's First Online Store In India

The NBA and online shopping portal Jabong on Tuesday announced the launch of the first NBA online store in India, NBAStore.in. The NBA made the announcement in Mumbai. The partnership includes the country's first NBA products for women. The new site will be an NBA-branded destination within Jabong.com, which has 30 million unique visitors per month and delivers to more than 400 cities, towns and villages. The collection of approximately 200 NBA products will include shorts, jerseys and sleeves for men and women and will cost between Rs. 1,400-Rs. 14,000 ($23-$233). NBAStore.in will complement the NBA's partnership with adidas, which has more than 200 stores across India. Merchandise sales have doubled each of the last two seasons (NBA).
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