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SBD Global/May 7, 2014/Events and Attractions
Big Bash Success Arrests Trend Of Declining Interest In Australian Cricket
Published May 7, 2014
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• 42% came to their first BBL game
• One in five BBL attendees came to an elite cricket match for the first time
• More than 50% of attendees were with family
• 24% of BBL attendees are kids versus 9% at Tests
Sutherland claimed the primary role of the Big Bash "is to generate new audiences." Sutherland: “That’s why those stats are so encouraging for us. We have unashamedly designed a competition and marketed a competition to attract new people to the game” (NEWS CORP AUSTRALIA, 5/6).