Essendon To Boycott NAB Challenge Gulf Nations To Kick Australia Out Of AFC Russia To Cut Budget For 2018 World Cup New Zealand NRL Bid Receives Boost Silverstone's $150 Ticket Offer Sells Out Tinkler: Jets Drama A 'Storm In A Teacup' Event Notes ARU Backs Brumbies To End Finance Woes Aussie Open Match Attracts 3.5M Viewers Dakar Rally Dir Weighing Extending Route
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/May 7, 2014/Events and Attractions
Big Bash Success Arrests Trend Of Declining Interest In Australian Cricket
Published May 7, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
• 42% came to their first BBL game
• One in five BBL attendees came to an elite cricket match for the first time
• More than 50% of attendees were with family
• 24% of BBL attendees are kids versus 9% at Tests
Sutherland claimed the primary role of the Big Bash "is to generate new audiences." Sutherland: “That’s why those stats are so encouraging for us. We have unashamedly designed a competition and marketed a competition to attract new people to the game” (NEWS CORP AUSTRALIA, 5/6).