SBD Global/May 2, 2014/Media
Breeders' Cup Signs Henry Birtles Associates To Sell Int'l TV Rights For Races
The Breeders' Cup announced on Thursday that it has signed an exclusive, multi-year deal with horse racing media consultandy Henry Birtles Associates to distribute int'l TV rights to the Breeders' Cup World Championships. The Breeders' Cup annually attracts the top thoroughbreds from around the world, and this year will be held from Oct. 31-Nov. 1 at Santa Anita Park in Arcadia, Calif. The '14 event will consist of 13 races over the two days with prizes and purses worth $26M (Breeders' Cup).
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