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SBD Global/May 2, 2014/Facilities
J.League's Vegalta Sendai Sells Naming Rights To Second Stadium, Miyagi
Published May 2, 2014
OLYMPIC VENUE: Vegalta hasn't scheduled any J.League home games there for the current season, preferring to use the 20,000-capacity Yurtec Stadium in Sendai City. However, the stadium has been selected as a football venue for the 2020 Tokyo Olympics, and hosts big concerts. A spokesperson for the local JA branch told SBD Global, "It's not big money, and it gives us a chance to promote Hitomebore rice outside the local area, particularly with the Tokyo Olympics coming up. And a lot of other events are scheduled for there in the meantime."
Gavin Blair is a writer in Tokyo.