SBD Global/May 1, 2014/Marketing and Sponsorship
Marketplace Roundup: Liverpool Extends Partnership With MBNA Through '18-19 Season
Liverpool FC and MBNA have extended their 16-year partnership through the '18-19 season. MBNA is offering U.K. residents the chance to watch the Reds in their EPL finale on Sunday against Newcastle (Liverpool). ... Slovenian exhaust manufacturer Akrapovič has extended its deal with BMW Motorsport (BMW). ... Former Portuguese footballer Deco has partnered with MasterCard to become the official player mascot manager for this year's Chamions League final. Deco will assemble a miniature dream team of Champions League stars (MasterCard). ... Bundesliga club Borussia Mönchengladbach and sponsor Postbank have extended their partnership through '20 (Borussia Mönchengladbach).
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