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SBD Global/May 1, 2014/Marketing and Sponsorship

Insurance Group Great Eastern Named Official Partner Of Singapore Sports Hub

Insurance group Great Eastern was named "the official insurance partner" of the Singapore Sports Hub, according to Chan U-Gene of the STRAITS TIMES. Great Eastern's announcement "follows that of parent group OCBC Bank's sponsorship" as the Sports Hub's exclusive premier founding partner. The local bank secured a 15-year-deal worth $50M "which allows the group, also including the Bank of Singapore," naming rights within the facility (STRAITS TIMES, 4/30).
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