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SBD Global/April 30, 2014/Marketing and Sponsorship

Serie A Side Inter Milan Agrees To Four-Year Deal With Infront Worth More Than $111M

Serie A side Inter Milan and Infront Sports & Media have signed a $111M agreement for sponsorship marketing across Europe and the distribution of corporate hospitality services on matchdays at the Stadio Giuseppe Meazza. A shared vision of development, commercial activities, the optimization of promotional, advertising and sponsorship activities as well as strengthening the corporate hospitality sector are the core reasons that led the two parties to enter into this partnership, which will run until the end of the '17-18 season. Inter Milan President Erick Thohir and and Infront Italy President Marco Bogarelli set out the terms of the partnership, the commercial policy for enhancing the Inter brand in Italy and abroad, as well as the activities which the two companies will develop hand in hand to consolidate the club's commercial policy on a national and int'l level (Infront). Thohir said, "We have a deal worth approximately €80 million ($111M) with Infront over four years. But we're not thinking of stopping here, and we've already discussed other possible ideas" (Inter Milan).
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