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SBD Global/April 30, 2014/Marketing and Sponsorship
Glasgow 2014 Names Heineken Official Beer, Cider Provider For Commonwealth Games
Published April 30, 2014
Glasgow 2014 appointed Heineken as its official beer and cider provider for the Commonwealth Games. The agreement will see Heineken obtain pouring rights for Heineken Beer and Bulmers Cider within official Games venues. Caledonian Brewery in Edinburgh will produce a limited edition Commonwealth Games 2014 ale (Glasgow 2014).