SBD Global/April 30, 2014/Marketing and Sponsorship
International Equestrian Federation Lands Sponsorship With Jet Set Sports
The Int'l Equestrian Federation (FEI) announced a six-year sponsorship deal Tuesday with corporate hospitality provider Jet Set Sports. Jet Set Sports has been the exclusive hospitality provider for organizing committees of the Olympic Games since '84. Jet Set Sports will offer Olympic hospitality packages for the 2016 Rio Olympics and the 2020 Tokyo Olympics to FEI stakeholders, from national federations to athletes, horse owners and fans. The agreement, which continues until '20, will also see Jet Set Sports work with the FEI to develop hospitality programs for FEI events (Pitch).
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