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SBD Global/April 30, 2014/Marketing and Sponsorship

European Tour Extends Contract With Grayling, Golf PR Firm Landmark Media

The European Tour has extended its existing contract with Grayling and golf PR firm Landmark Media by asking them to manage its global reputation, promote its tournaments to golf fans and market its int'l network of properties. The appointment was made following two years working together to manage the reputation of the 2014 Ryder Cup. The European Tour operates a range of business initiatives that administer and promote professional tournament golf rights across the world. Grayling and Landmark Media will support the European Tour’s drive to develop a global footprint with a new brand platform due to launch later this year. Based in Grayling’s Edinburgh office, the account will involve teams in London, Bristol, Dublin, Lisbon, Istanbul, Dubai and Shanghai (Grayling).

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