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SBD Global/April 29, 2014/Marketing and SponsorshipPrint All
German telecom company Deutsche Telekom has launched its World Cup campaign. As an official partner of the German national team, the company has launched its campaign under the slogan "Echte Fan-Wochen" ("Real Fan Weeks"). For 11 weeks, Deutsche Telekom will offer its customers changing products and service offerings geared toward the World Cup. The campaign will include extensive communication measures, TV and radio commercials, print and online ads, as well as football-themed decoration of Telekom shops. Telekom Deutschland Marketing Dir Michael Hagspihl said, "Barely anything connects people more intensively and emotionally than football. As a German Football Federation (DFB) partner, we cross our fingers for our national team to have a successful World Cup. And with our campaign 'Echte Fan-Wochen' we want to provide fans with unforgettable football moments" (Deutsche Telekom).
Sports retailer Intersport has become the official partner of the Champions Hockey League, which will launch in August. Infront Sports & Media signed Intersport to the three-year deal. Intersport has 5,500 affiliated stores in 44 countries with €10.3B in sales in '13. Intersport will get perimeter board advertising in camera view and full integration across all communication and promotional materials (Infront).