SBD Global/April 28, 2014/Facilities
Lagardère Unlimited Establishes Presence In Brazil Through LUArenas, BWA Joint Venture
Lagardère Unlimited has established a presence in Brazil (LU Brazil) to develop its activities in the country's sports market.
Through its LUArenas joint venture with local partner BWA, Lagardère Unlimited will continue to deploy its stadium and arena activities in Brazil with two Stadiums: Castelão -- a World Cup venue -- and Independência.
Lagardère Unlimited is already active in the sale of media rights in South America, and via LU Brazil will now also offer marketing services, event management and talent representation. This partnership will start with the operation of the Castelão in Fortaleza and Arena Independência in Belo Horizonte -- home of Brasileiro side Atlético Mineiro. BWA has been active mainly in the ticketing and access control business for more than 25 years. Lagardère Unlimited will provide facility management and technical services and bring content to arenas and offer marketing and commercial support (Lagardère Unlimited).
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