Sponsors Eye Olympics' Return To China Sky Surrenders La Liga Rights To BT Executive Transactions NBC, ESPN, Fox Expected To Bid On EPL Lagardère Reports Revenue Increase Seifert Sees Huge Growth Opportunities Liverpool Players Featured In Nivea Spot Pressure Could Bring ManU To Australia NBA Holds Exhibition In Johannesburg Names In The News
SBD Global/April 28, 2014/FacilitiesPrint All
Lagardère Unlimited has established a presence in Brazil (LU Brazil) to develop its activities in the country's sports market. Through its LUArenas joint venture with local partner BWA, Lagardère Unlimited will continue to deploy its stadium and arena activities in Brazil with two Stadiums: Castelão -- a World Cup venue -- and Independência. Lagardère Unlimited is already active in the sale of media rights in South America, and via LU Brazil will now also offer marketing services, event management and talent representation. This partnership will start with the operation of the Castelão in Fortaleza and Arena Independência in Belo Horizonte -- home of Brasileiro side Atlético Mineiro. BWA has been active mainly in the ticketing and access control business for more than 25 years. Lagardère Unlimited will provide facility management and technical services and bring content to arenas and offer marketing and commercial support (Lagardère Unlimited).
As recently as the '90s, the Marylebone Cricket Club "still, to an extent, retained its historic role of running cricket," according to Matthew Engel of the FINANCIAL TIMES. Even now, "having lost that empire, the club still writes the laws of the game, still has influence," and its home, Lord’s Cricket Ground, is recognized as the "world's pre-eminent cricket ground." For the past 15 years, those with a "sharp ear may have been able to detect a faint rumble, like the sound of a train in a tunnel deep underground." And that is "exactly what the rumble is about: the ownership of three railway tunnels." These tunnels "convulsed Lord’s once before, far more publicly." In 1890 the company that became the Great Central Railway tried to "acquire Lord’s so it could run its trains north out of Marylebone station." After a "huge rumpus, the lines were built underground." The Great Central was a "flop from the start." In '66, it "fell victim" to former British Railways Chair Dr Beeching's axe. One tunnel "remains in use for commuter trains; the other two became redundant and lay there until British Rail was privatised, whereupon the new owners, Railtrack, saw the chance to sell them" and in '99 offered Lord’s a "long-term lease on its stretch." MCC was "cautious; you might say unbelievably stupid." It made "only a halfhearted offer, so Railtrack opted for an auction, where the club was outbid by a property company, the Rifkind Levy Partnership, which secured a 999-year lease" on a 38-meter strip of land running the length of Lord’s for £2.35M, and the "right to develop the two disused tunnels." Charles Rifkind, one of the partners, was "also ambitious: he saw all kinds of possibilities above ground and below; MCC could not even see the importance of securing its own space." Rifkind: "I saw it as a development opportunity for the benefit of cricket. I saw what they hadn’t seen. I’ve lived in the area for 30 years. I’ve walked past it for 30 years. This was a natural asset, it was obvious." In '06, MCC estates committee Chair Maurice de Rohan, "a visceral opponent of any dealings with Rifkind, died." Newer blood "came on to the committee." There was also a "sparky" new MCC CEO, Keith Bradshaw, an "Australian without any institutional memory." He had "lunch with Rifkind; they got on." What "emerged three years later" was "The Vision," a radical £400M plan "produced by another set of outsiders," the Basel-based architects Herzog & de Meuron. The plan was driven by a "new development subcommittee chaired by a zestful Welsh QC, Robert Griffiths, and including two former England captains plus one former prime minister, Sir John Major" (FT, 4/25).
National Rugby League side Parramatta Eels and A-League side Western Sydney Wanderers have unveiled a A$120M ($111M) proposal "to turn Pirtek Stadium into a 32,000-seat venue that would supersede plans to build a new stadium in western Sydney," according to Michael Chammas of the SYDNEY MORNING HERALD. The Eels and Wanderers met with Venues New South Wales and Parramatta City Council on Thursday "to discuss the proposal to build new grandstands at the northern and southern ends of the ground that would link the Ken Thornett and Mick Cronin stands." There are also plans "to build commercial space into the back of the proposed new grandstands that would allow for restaurants, cafes and offices to bring revenue into the precinct." The No. 1 priority for the Parramatta precinct "is to establish new training facilities and a high performance centre that would provide the Eels with a new gym, rehabilitation facilities and an extension of the training field" from 70 to 110 meters. Pirtek Stadium was given a A$29M government grant last year (A$20M federal, A$6M state and $3M local) "to upgrade the venue and the Eels and Wanderers have been debating the best way to use the money." It is understood that "the Wanderers and Eels have now agreed on how the money should be spent" (SMH, 4/26).