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Events and Attractions

UFC, Nike In Row Over Involving 'False Advertising' Over Participants In World Tour

The Ultimate Fighting Championship and Nike "appear to be grappling with each other" over a world tour involving three of MMA's "biggest names," according to Sanjay Nair of the STRAITS TIMES. Jon Jones, Anderson Silva and Georges St-Pierre "are expected to be part of the Nike-sponsored Fighters World Tour, which will see the three stars showcase their talents in 11 cities, including Singapore, starting next month." But in a Facebook post, UFC said that the event "was 'false advertising,' and advised fans not to buy tickets as none of the three UFC fighters are involved." The Las Vegas-based company added it spoke directly to the fighters and "none knew of such a seminar." The tour, which is scheduled to start in Paris on May 5 and ends in Manila on June 7, "is sponsored by Nike and promoted in Asia by LAMC Productions, Ch'i Life Studio Asia and Rockstar Touring." Nike's head office in the U.S. "is expected to respond in the coming days to UFC's allegations" (STRAITS TIMES, 4/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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