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SBD Global/April 25, 2014/Marketing and Sponsorship

JvM/Sports Creates Communications Concept For Real Madrid Football Schools In Germany

Sports marketing agency Jung von Matt/Sports "is creating the communications concept for Real Madrid's football school, which will launch in Germany this summer," according to Ingo Rentz of HORIZONT. Operated by the Real Madrid Foundation, the Spanish club "will offer five-day camps for children between the ages of 7-14 in more than 60 clubs all over Germany." The Hamburg-based agency "has already created first activation concepts with the slogan 'Gehst Du schon in die Weltklasse?' ('Are you already attending world-class?')." The concept includes posters, which will be placed at the school's German partner clubs. In addition, JvM/Sports "has already launched the football school's website and Facebook fanpage" (HORIZONT, 4/23).
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