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Marketing and Sponsorship

Marketplace Roundup: Kent Cricket Signs One-Year Deal With Eletric Retailer Barretts

Kent Cricket has agreed to a one-year deal with electric shopping retailers Barretts Digital World. An "affinity" program will provide members and supporters of the County Club special purchasing rights (Kent Cricket). ... System parts manufacturer Kalde "has extended and expanded its sponsorship agreement with Turkish sports club Besiktas." The new deal, which runs from June through June '19, "sees the company add support for the Istanbul club’s soccer outfit to its existing sponsorship of Beskitas’ basketball team" (SOCCEREX, 4/22). ... German Hockey League (DEL) club Dusseldorf EG has extended its sponsorship deal with health insurance provider BKK Essanelle for another year through the end of the '14-15 season (DEG).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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