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SBD Global/April 23, 2014/Marketing and Sponsorship

Marketplace Roundup: New Honda Civic Tourer Ad Features MotoGP Drivers Márquez, Pedrosa

Barcelona's Andrés Iniesta "starred behind the wheel" in a Honda Civic Tourer commercial featuring Spanish MotoGP drivers Marc Márquez and Dani Pedrosa. The two drivers, "who are accustomed to speed, enjoy some calm and tranquility with Iniesta driving the car during the spot" (SPORT, 4/22). ... Coca-Cola has teamed with singer Aloe Blacc to launch "The World Is Ours," a newly written Blacc song mixed with lyrics and sounds from the original version of "The World Is Ours," by David Correy and Monobloco (Coca-Cola). ... Joma has agreed to a deal with the Football Kenya Federation to supply kit to the country’s national teams. The agreement is reportedly worth $1.15M although that contribution "will come as a share of merchandise sales rather than cash." Official replicas "will be distributed by Nairobi Sports Club" (SOCCEREX, 4/22). ... Handball Bundesliga (HBL) club HBW Balingen-Weilstetten has extended its main sponsorship deal with financial institute Sparkasse Zollernalb for another year through the end of the '14-15 season (HBW Balingen-Weilstetten). ... Software provider Tagetik has become the official partner of the Italian Cycling Federation. The Tagetik logo will be displayed on the Azzurro jersey of the national road cycling teams' junior and U23 teams participating in the Challenge UCI-Nations Cup 2014 and the European Road-Time Trial Championships (Tagetik).
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