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SBD Global/April 22, 2014/Media
Sky Attracts Top Ratings With Bundesliga Broadcasts; Chinese F1 Race Strong On RTL
Published April 22, 2014
F1: In addition to its Bundesliga broadcasts, Sky attracted 270,000 viewers to its broadcast of the Chinese F1 Grand Prix on Sunday morning. The number equaled a market share of 3.6%. German free-to-air TV channel RTL, which also aired the race, obtained a share of 40.4% as 3.91 million viewers tuned in. In the target demographic, the race, which was won by Mercedes driver Lewis Hamilton, recorded a market share of 35.2% (DWDL, 4/21).
DEL: QUOTENMETER's Timo Nöthling reported free-to-air TV channel ServusTV attracted 190,000 viewers to its broadcast of the first game of the German Hockey League (DEL) final series on Thursday. The broadcast obtained market shares of 0.7% and 0.9% in the target demographic. The league's semifinal series during the previous week was watched by 140,000 viewers and 150,000 viewers, respectively.
EL CLÁSICO: On Wednesday, ServusTV obtained a market share of 3.6% for its broadcast of the Copa del Rey final between Real Madrid and FC Barcelona. In the target demographic, the channel recorded a 2.7% share (QUOTENMETER, 4/21).