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SBD Global/April 22, 2014/Media

Sky Attracts Top Ratings With Bundesliga Broadcasts; Chinese F1 Race Strong On RTL

German pay-TV channel Sky Deutschland "obtained high ratings for its Bundesliga broadcasts over the weekend," according to Alexander Krei of DWDL. Sky attracted an average of 1.18 million viewers to its simulcast or one of its five individual game feeds on Saturday afternoon starting at 3:30pm. In the target demographic 14-49, the number translated into a market share of 13.6%. Saturday's late game between Hamburg and Wolfsburg, which started at 6:30pm, obtained a 5.5% share while 730,000 viewers tuned in. On Sunday, Sky's game broadcasts obtained market shares of 3.7% and 4.7%, respectively.

F1: In addition to its Bundesliga broadcasts, Sky attracted 270,000 viewers to its broadcast of the Chinese F1 Grand Prix on Sunday morning. The number equaled a market share of 3.6%. German free-to-air TV channel RTL, which also aired the race, obtained a share of 40.4% as 3.91 million viewers tuned in. In the target demographic, the race, which was won by Mercedes driver Lewis Hamilton, recorded a market share of 35.2% (DWDL, 4/21).

DEL: QUOTENMETER's Timo Nöthling reported free-to-air TV channel ServusTV attracted 190,000 viewers to its broadcast of the first game of the German Hockey League (DEL) final series on Thursday. The broadcast obtained market shares of 0.7% and 0.9% in the target demographic. The league's semifinal series during the previous week was watched by 140,000 viewers and 150,000 viewers, respectively.

EL CLÁSICO: On Wednesday, ServusTV obtained a market share of 3.6% for its broadcast of the Copa del Rey final between Real Madrid and FC Barcelona. In the target demographic, the channel recorded a 2.7% share (QUOTENMETER, 4/21).
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